Underground music
goes Web3

Diesel and Public Pressure celebrate the fabric and future of underground music by promoting emerging artists and Web3 culture & technology.

We announce the first of four “discovery” drops, which will be released on March 15th. The drop features ‘So Sexy’, a downloadable audio track by DJ and Producer HoneyLuv, with exclusive artwork created by visual designer Nic Paranoia.

Announced as “Artist to watch” by Billboard, “Future Star of 2023” on BBC Radio 1, and Beatport’s “Next 2023 Artist”, HoneyLuv is on her way to being the next big act in dance music. ‘So Sexy’ incorporates her roots and new modern house with a deep tech, swaggy underground sound.

Diesel is a brand strongly associated with socially responsible youth culture.

Thanks to Public Pressure, Diesel is now also establishing itself as a “patron of discovery,” aiming to pioneer the advancement of music and fashion, using Web3 content and assets, by expanding product, engagement and experiences.

In this new patron role, Diesel plays as the first brand from the fashion system fostering music on Web3, pursuing the mission of promoting uprising musicians, artists, and their innovative genres and seeking to facilitate and energise direct interactions among musicians, artists and fans.

Public Pressure will work in partnership with Moonsama, Polkadot’s #1 NFT ecosystem, to support the collections and provide Metaverse engagement and in-game utility.