Underground music goes Web3

Diesel and Public Pressure celebrate the fabric and future of underground music by promoting emerging artists and Web3 culture & technology.

FASHION by HoneyLuv sold out in 4 hours!

Be sure to sign up now to receive advance notice of the next exclusive, limited-edition Diesel Artist Discovery drop, or pre-register with your email to get notified.

Diesel is a brand strongly associated with socially responsible youth culture.

Thanks to Public Pressure, Diesel is now establishing itself as a patron of discovery, pioneering the advancement of music and fashion on Web3.

In this new role, Diesel plays as the first brand from the fashion system to foster music on Web3, pursuing the mission of promoting uprising musicians, artists, and their innovative genres and seeking to facilitate and energise direct interactions with their fans.

Public Pressure will work in partnership with Moonsama, Polkadot’s #1 NFT ecosystem, to support the collections and provide Metaverse engagement and in-game utility.